If you're into Toyota Racing Development, GT races, and car culture, you will appreciate the following news. Earlier this year, Toyota Gazoo Racing North America launched a new racing series. Branded the GR Cup, this unique series will hit popular United States tracks in 2023. Each race will feature identically fitted Toyota GR86s. The organizers struck a deal with SRO America, a top sanctioning body of GT races, to oversee the series. Fans can expect 14 events on seven racetracks during the inaugural schedule. Each event will offer competitors affordable entry fees, and they will show off GR86's exceptional track-focused aspects. Through several marquee partnerships, Toyota Gazoo Racing North America has secured a $1 million purse for the first series. Continental, Mobil 1, JBL, Gearwrench, Crescent Tools, Racing Spirit, Stratasys, and OMP are among the GR Cup's founding partners. Every stop on the schedule will offer heart-pounding races, sponsored displays, hospitality areas, and first-class atmospheres. Attendees should go expecting comradery with other people who appreciate Toyota's GR and TRD brands.